Thursday, February 4, 2010

United States and five major publishers join forces threatening the Amazon e-book price increases

According to foreign media reports, the United States Writers Association (Authors Guild) executive director Paul Aiken, said yesterday that publisher Macmillan has agreed to independent pricing for the Kindle version of books, the Amazon again with the other five major publishers on the new terms of the contract negotiations , and is expected to provide more pricing power of these publishers and divided.

Amazon announced this week agreed to Macmillan with the highest price of 14.99 U.S. dollars to sell Kindle e-book. Previously, Amazon Kindle e-book on the best-selling is priced at 9.99 U.S. dollars, hoping to attract users to use low-cost book Kindle. Investment bank Collins Stewart believes that Amazon's compromise on the McMillan opened a gap, making Kindle more vulnerable to attack opponents.

Aiken said: "At least five publishers to enter into such an agreement with Amazon. Other publishers are also expected to follow. No follow-up is an irresponsible act."

Amazon's sale last weekend for all of the Macmillan books, to express "serious protest." Macmillan had previously threatened the Amazon, if not raising their prices, it will delay the publication of books.

Under the new agreement, Macmillan can book their own pricing, most products priced from 12.99 to 14.99 U.S. dollars. According to the contract proposal, retailers will be drawn 30% of the commission. However, the deal has not yet officially announced.

Amazon January 20 announced a new e-book program for authors and publishers to provide 70% of the share. Under the agreement, the price of e-books can not be more than 9.99 U.S. dollars, and the selling price must be a minimum price of more than print books for at least 20% lower.

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