Tuesday, February 2, 2010

Nokia cut prices across the board

According to foreign media reports, the world's largest mobile phone maker Nokia last month, down product prices across the board, the maximum decline of 10%, the most inexpensive smart phone with rivals Samsung Electronics and Sony Ericsson mobile phones have direct competition in mid - .

Price adjustment, the Nokia 5230 smartphone the cheapest retail price in Finland is about 170 euros (239 dollars), at present the models priced at less than 120 euros. Last week, Nokia said that the smart phone over the previous quarter, quarterly revenues jumped 26%, up to 39 billion euros, boosting overall performance. Wholesale average price of Nokia smart phones from 190 euros in the third quarter declined to 186 euros.

Decline in handset prices has been the impact of Sony Ericsson mobile phone manufacturers, these companies focus for mid-range mobile phones or feature phones, and these kinds of cell phones, have a better camera or music player functions, but the lack of computer-like an open operation system.

Tracking the European mobile phone wholesale prices, research director of the British company CCSInsight Wood (BenWood) said that the latest round of price adjustment shows that Nokia's Symbian system, low-cost mobile phones ready to break into new areas.

Nokia said the normal price adjustment within its immediate operations. Is usually carried out every year Nokia's price cuts would be.

A time when Nokia's price cuts, following 2009 mobile phone industry started to recover after the occasion of the weak. Nokia's mobile phone market this year expected to grow 10%.

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